Nicholas Rock Design, Research, Teaching

Work

Design for impact.

Partnering with mission and purpose-driven organizations.

01

Projects

30 projects

Brand Strategy + Visual Identity · 2022

Beautiful Day

Beautiful Day

I led a brand transformation for Beautiful Day—refocusing them as a people-centric organization, using granola as a catalyst for change. By…

Brand Strategy + Visual Identity · [Yr]

Attender

Attender

One of North America’s oldest and largest shipping logistics consulting companies, Moran Shipping formed a new company, Attender, to advance the…

Environment + Experience Design · [Yr]

Curiosity & Co.

Curiosity & Co.Environmental graphics

Branding, identity & environmental graphics for Curiosity & Co.

Web Experience + Strategy · [Yr]

Farm Fresh RI

Farm Fresh RI

Farm Fresh RI, a regional non-profit dedicated to food access and work towards connecting more people directly to local farms needed an overhaul…

Strategic Vision · [Yr]

Hartford Area Habitat for Humanity

Hartford Area Habitat for Humanity

Hartford Area Habitat for Humanity was expanding to an additional geographic region in Connecticut, growing substantially and thus needed to draft…

Branding + Visual Identity · [Yr]

Curiosity & Co.

Curiosity & Co.Branding

Branding and visual identity for Curiosity & Co. a new company created around an idea of imagining beautiful futures through design and experiences.

Visual Identity · [Yr]

John Bates — Be Clear Method

John Bates — Be Clear Method

John Bates, an executive leadership coach and consultant was seeking to refresh his brand identity while developing a new leadership training…

Book Design + Layout · [Yr]

Sound of Light, Petra Richterova

Sound of Light, Petra Richterova

I was commissioned by photographer and Professor of Art History and African American Studies at SCAD, Petra Richterova, to design her publication…

Visual Identity + Web Design · [Yr]

Spherical Studio

Spherical Studio

Spherical is an integrative research and design strategy studio based in Oakland, California—researching and developing tools and techniques for…

Book Design + Layout · [Yr]

Monotown: Urban Dreams, Brutal Imperatives

Monotown: Urban Dreams, Brutal Imperatives

I was commissioned by Clayton Strange at Harvard GSD to design a book of his research on Monotowns, an urban development concept from the 1920s…

Book Cover Design · [Yr]

Urban Grids. Handbook for Regular City Design

Urban Grids. Handbook for Regular City Design

The authors of Urban Grids had nearly finished their book and hired me to conceptualize and design the cover to help give it a substantial presence.

Visual Identity + Printed Collateral · 2018

Contemporary Perspectives Lecture Series

Contemporary Perspectives Lecture Series

I designed the visual identity and print collateral design for the 2018/2019 season of the Contemporary Perspectives Lecture Series at Boston…

Visual Identity + Experience Design · 2018

PeaceLove Storytellers, 2018

PeaceLove Storytellers, 2018

I worked with PeaceLove for the second year in a row to develop a new visual identity and event engagement strategy for their annual Peace of Mind…

Branding + Visual Identity · [Yr]

Epic Decade

Epic Decade

I was asked by Epic Decade, a design thinking and strategy firm, to redesign their brand identity for the next stage of growth for their company.…

Branding + Visual Identity · [Yr]

IconTime

IconTime

IconTime, a leader in time management hardware for businesses, came to me with a need to modernize and improve their visual brand and clarity of…

Web Design + Experience Strategy · [Yr]

The Choices Program at Brown University

The Choices Program at Brown University

I was brought in to rethink the strategy, structure, and design of the Choices.edu website. This project was more than a simple redesign of what…

Brand Strategy + Identity · [Yr]

Anew

Anew

I helped startup, Anew with naming and strategy and design a full brand identity system and vision book to help them establish the foundation of…

Visual Identity + Experience Design · 2017

PeaceLove Storytellers, 2017

PeaceLove Storytellers, 2017

I worked with PeaceLove to develop a visual identity and event engagement strategy for their annual Peace of Mind Storytellers event. PeaceLove is…

Brand Strategy, Visual Identity + Experience Design · [Yr]

State of Rhode Island

State of Rhode Island

Epic Decade hired me to develop the brand story and design guidelines for a broader brand strategy project they were building for the State of…

Campaign Design + Strategy · [Yr]

VisitRI: Rhode Island Summer Tourism

VisitRI: Rhode Island Summer Tourism

Digital Ad campaign strategy, concept, and design. Developed a strategic and conceptual approach for a summer ad campaign to promote tourism in…

Brand Strategy + Identity · [Yr]

Now What, NYC

Now What, NYC

I developed brand strategy and visual identity, and consulted on the strategy of a broader project by Now What to reimagine their business model…

Experience Design Strategy · [Yr]

Capital One Experience Design Strategy

Capital One Experience Design Strategy

Experience design strategic reference guide for Spark Small Business division. I worked to develop a research and strategy document for executives…

Visual Identity System · [Yr]

Inteleos

Inteleos

Visual Identity for Inteleos and its sub-brands ARDMS, APCA, and The Midwives Community. I developed the visual identity system for the Inteleos…

Book Design + Layout · [Yr]

Ganges Water Machine

Ganges Water Machine

Worked closely with the author, Anthony Acciavatti, for three years to develop the design of this book alongside his intensive research on the…

Book Design + Layout · [Yr]

Form and Pedagogy

Form and Pedagogy

Form and Pedagogy: The Design of University City in Latin America. Book design and layout for Carlos Garciavelez at Harvard GSD to develop this…

Book Design + Layout · [Yr]

Mexico City: Between Geometry and Geography

Mexico City: Between Geometry and Geography

Worked with Carlos Garciavelez and Felipe Correa at Harvard GSD to design this publication, presenting their research and projects on urbanism for…

Brand Identity + Resources · [Yr]

Nexus North

Nexus North

A Cultural Change Initiative to Imagine Wood Buffalo as a Global Model for Sustainability. I expanded the visual identity system, designed the…

Exhibition Design · 2013

That Was ____. This Is ____.

That Was ____. This Is ____.

AIGA Best of New England. I worked with my colleague Kristen Coogan on the concept development, layout and exhibition design of the 2013 AIGA BoNE…

Catalog Design · 2013

AIGA BoNE Show Catalog

AIGA BoNE Show Catalog

Catalog of award winners, sponsors and additional exhibit context and information. Designed with Kristen Coogan.

Book Design · [Yr]

A Line in the Andes

A Line in the Andes

Book design for author and architect Felipe Correa at Harvard GSD to showcase research on urban design project in Quito, Ecuador.

30 projects

ClientsHarvard Graduate School of Design · Apple · American Express · Capital One · State of Rhode Island
Earlier workYale School of Architecture · Yale University Art Gallery · New Haven Review · GOOD magazine · The Palm Restaurant · Sage Restaurant Group · Dean Sakamoto Architects · Somatic Collaborative